Hong Kong Food Fest
Context
Hong Kong Food Fest is a massive festival held every year in December around Christmas; gathering food from all around the world and various HK artist performance.
Challenge
This project aims to rebrand festival identity and create a bilingual poster, program and wayfinding elements.
Solution
Taking HK neon lights as the inspiration, using mainly red, green, and yellow colour along with applying the multiply effects in bold type to create the overlapping abstract branding.
Timeline
Sept - Nov 2024
Software
Adobe Illustrator
Adobe Photoshop
My Role
Visual Identity
Custom Type Design
© Janice Ma. 2026
